The Story Behind The Bratpack
I’m Bill Lobe – the guy who invented the Bratpack. I’m an avid hiker – as in, Appalachian Trail through-hiker (6 months, 2,167 miles, from Maine to Georgia). As any hiker will tell you, the more stuff you have, the longer and harder that hike is going to feel. When my wife, Megan, and I had our first kid, I saw that giant diaper bag and freaked out. It just didn’t make sense to carry a bunch of stuff we didn’t need. I researched other options and couldn’t find any carrier that was compact and durable, so I decided to make my own.